JUAN LUGO
Senior Product Marketing Leader
I turn complex technical products into clear market narratives that drive revenue, adoption, and category momentum across AI, cybersecurity, fintech, and SaaS
SELECTED IMPACT
Selected outcomes across AI, cybersecurity, fintech, blockchain, and SaaS
1
Artificial Intelligence
Digital.ai
Scaled AI-powered Continuous Testing from $0 to $68M revenue in one year through GTM strategy, positioning, messaging, and launch execution.
2
Cybersecurity
Bitglass
Grew cloud-native security suite to $16.1M ARR and 500 enterprise customers through sharper positioning, sales enablement, and competitive differentiation.
3
Fintech
Necker Ventures
Led fintech positioning and GTM support that helped drive $550M market cap in the first year post-launch and stronger ecosystem growth.
4
B2B2C SaaS
MyFitnessGo
Built the growth engine for a B2B2C SaaS platform and delivered 200%+ year-over-year revenue growth through monetization and engagement strategy.
5
Enterprise Data Infrastructure
Constellation Network
Led GTM and product marketing for a distributed data network serving enterprise-scale and financial services use cases.
Built positioning and technical storytelling that helped support growth from $39M market cap to over $1.34B at peak.
6
Blockchain
Andromeda
Optimized messaging, technical content, and launch assets during a critical growth phase.
Sharpened positioning and supported momentum to $480M market cap.
Case Studies
EXPERIENCE
Product marketing, positioning, and go-to-market leadership across AI, cybersecurity, fintech, SaaS, enterprise infrastructure, and emerging technology
A selection of roles where I led positioning, GTM strategy, sales enablement, and growth for technical products and high-velocity markets.
Aug 2021- Present
NECKER VENTURES
Product Marketing Lead, Fintech
Led product marketing and go-to-market strategy for fintech portfolio companies, including Aleph Zero. Built positioning, messaging, and ecosystem narratives that supported stronger growth, 250% engagement improvement, and Aleph Zero reaching a $550M market cap within its first year post-launch.
Jan 2024 - June 2024
ANDROMEDA
Contract Product Marketing Strategist
Brought in during a critical growth phase to optimize messaging, technical content, and launch collateral. Strengthened market positioning and narrative clarity to support product momentum and a market cap trajectory reaching $480M.
Nov 2020 - Nov 2021
DIGITAL.AI
July 2019 - Nov 2020
Product Marketing Manager, AI
Led product marketing for Digital.ai’s AI-powered Continuous Testing platform, owning positioning, messaging, and launch execution. Helped scale the product from $0 to $68M in revenue in one year by translating complex AI and cloud capabilities into clear market value.
BITGLASS
Product Marketing Manager, Cybersecurity Led product marketing for Bitglass’ cloud-native security suite across CASB, DLP, SWG, and ZTNA. Drove stronger positioning, competitive differentiation, and sales enablement that helped grow the product line to $16.1M ARR and 500 enterprise customers.
Dec 2019 - Nov 2020
CONSTELLATION NETWORK
Product Marketing Lead, Enterprise Data Infrastructure
Led GTM and product marketing for a distributed data network serving enterprise-scale and financial services use cases. Built foundational positioning, technical storytelling, and enablement content that supported growth from approximately $39M market cap to over $1.34B at peak.
April 2022 - Oct 2024
NEPSIS STUDIO
Product Marketing & Brand Strategy Lead
Led brand strategy and product marketing for Nepsis Island, a UE5 metaverse project. Directed narrative development, world-building, positioning, and GTM strategy to support community growth, user engagement, and long-term brand differentiation in an emerging category.
JAN 2015 - SEP 2018
MYFITNESSGO
Product Marketing, B2B2C SaaS
Built the product vision, growth engine, and monetization strategy for a B2B2C SaaS fitness platform connecting clubs with members through custom mobile apps. Delivered 200%+ year-over-year revenue growth through targeted campaigns, engagement strategy, and customer-informed roadmap decisions.
LET'S CONNECT
I would love to hear from you! Whether you want to discuss opportunities, collaborations, or just want to say hi, feel free to reach out.
Email: TheFitTechie1@Gmail.com
