I'M
JUAN LUGO.
Senior Product Marketing Leader
I turn complex technical products into clear market narratives that drive revenue, adoption, and category momentum across AI, cybersecurity, fintech, and SaaS
SELECTED IMPACT
Selected Outcomes Across AI, Cybersecurity, Fintech, Blockchain & SaaS
1
Artificial Intelligence
Digital.ai
Scaled AI-powered Continuous Testing from $0 to $68M revenue in one year through GTM strategy, positioning, messaging, and launch execution.
2
Cybersecurity
Bitglass
Grew cloud-native security suite to $16.1M ARR and 500 enterprise customers through sharper positioning, sales enablement, and competitive differentiation.
3
Fintech
Aleph Zero / Necker Ventures
Led fintech positioning and GTM support that helped drive $550M market share in the first year post-launch and stronger ecosystem growth.
4
B2B2C SaaS
MyFitnessGo
Built the growth engine for a B2B2C SaaS platform and delivered 200%+ year-over-year revenue growth through monetization and engagement strategy.
5
Enterprise Data Infrastructure
Constellation Network
Led GTM and product marketing for a distributed data network serving enterprise-scale and financial services use cases.
Built positioning and technical storytelling that helped support growth from $39M market cap to over $1.34B at peak.
6
Blockchain
Andromeda
Optimized messaging, technical content, and launch assets during a critical growth phase.
Sharpened positioning and supported momentum to $480M market cap.
Case Studies
EXPERIENCE
Aug 2021- Present
NECKER VENTURES
Product Marketing Lead, Fintech
Led product marketing and go-to-market strategy for multiple fintech portfolio companies. Necker Ventures is an investment capital firm for multiple fintech portfolio companies.
Jan 2024 - June 2024
ANDROMEDA
Contract Product Marketing Strategist
Served as Contract Product Marketing Strategist to optimize all existing marketing collateral and support ongoing product launches during a critical growth window.
Nov 2020 - Nov 2021
DIGITAL.AI
July 2019 - Nov 2020
Product Marketing Manager, AI
Led product marketing for Digital.ai’s AI-powered Continuous Testing platform. Digital.ai is a software delivery platform company that helps Global 5000 enterprises accelerate digital transformation.
BITGLASS
Product Marketing Manager, Cybersecurity Led product marketing for Bitglass’ cloud-native security suite (CASB, DLP, SWG, ZTNA), scaling the product line to $16.1 million ARR and 500 enterprise customers.
Dec 2019 - Nov 2020
CONSTELLATION NETWORK
Product Marketing Lead, Enterprise Data Infrastructure
Led product marketing and go-to-market strategy for Constellation Network, a high-performance distributed data network designed for enterprise-scale data processing and financial services applications.
April 2022 - Oct 2024
NEPSIS STUDIO
Product Marketing & Brand Strategy Lead
Led brand strategy and product marketing for Nepsis Island, a pirate-themed UE5 metaverse game featuring PVP e-sports, play-and-earn mechanics. Created a rich, detailed backstory and world narrative.
JAN 2015 - SEP 2018
MYFITNESSGO
Product Marketing, B2B2C SaaS
Led MyFitnessGo, a B2B2C SaaS fitness platform connecting fitness facilities with their members through customized mobile apps. Served as both Head of Product Marketing and de facto Product Manager.
LET'S CONNECT
I would love to hear from you! Whether you want to discuss opportunities, collaborations, or just want to say hi, feel free to reach out.
Email: TheFitTechie1@Gmail.com
